CRM Specialist – Fashion Retail | Lifecycle & Retention

THE COMPANY

Our client is a well-established Australian fashion retailer with a strong national footprint and a growing eCommerce presence, as well as existing store and wholesale network. The brand has built a highly engaged and loyal customer community and continues to invest in digital capability, data and retention as key drivers of growth.

The head office environment is collaborative, commercially focused and fast paced. Marketing, digital and trading teams work closely together, with a strong emphasis on performance, optimisation and continuous improvement.

THE ROLE

We are seeking a hands-on CRM Specialist to execute and optimise customer lifecycle campaigns across key owned channels.

This role is ideal for an experienced CRM professional who thrives in delivery - someone confident building campaigns, managing automation workflows and analysing performance to drive engagement and repeat purchase.

You will play a key role in supporting retention and loyalty initiatives while working closely with marketing and eCommerce teams to ensure CRM activity aligns with broader trading and brand priorities.

Day-to-Day

• Build, deploy and optimise email and lifecycle campaigns
• Manage automated journeys aligned to customer behaviour and trading cycles
• Execute customer segmentation strategies to drive personalisation
• Analyse campaign performance and deliver actionable insights
• Support loyalty communications and retention initiatives
• Maintain campaign calendars, workflows and database accuracy
• Collaborate cross-functionally to align CRM with wider marketing activity

EXPERIENCE REQUIRED

• 4–6+ years’ experience in CRM, retention or lifecycle marketing
• CRM background in fashion or eCommerce retailers highly preferred
• Strong hands-on experience using CRM and email marketing platforms
• Experience building automated journeys and working with customer segmentation
• Comfortable analysing performance metrics and identifying optimisation opportunities
• Commercial mindset with strong attention to detail
• Ability to manage multiple campaigns in a fast-paced retail environment

COMPANY PERKS

• Join a digitally driven retail business with strong brand recognition
• Huge staff discounts
• High visibility within marketing and eCommerce teams
• Recently modernised office space - great place to collaborate!
• Opportunity to influence retention and customer lifetime value outcomes
• Supportive, collaborative culture
• Clear scope for growth as the CRM function continues to evolve

SALARY

$100,000 – $130,000 base + Super (depending on experience)

HOW TO APPLY

Hit the apply button through Seek or send your resume directly to ralphg@tshr.com.au with the email title “CRM Specialist application” to be considered.